Rule Signs History

In 1994, Chris Rule started Rule Signs in a small shop on Merchants Row in Randolph. Rob and Lynne Niebling purchased Rule Signs in 1999 and moved it to a building on Beanville Road for about 5 years, then moved to their home on Flint Road. In fall 2018 it was purchased by the Zani Family, Charles, Suzy, Jake & Tom, and moved to their home on Bear Hill Rd.

According to Rob, digital printing was the most significant change in the sign business while he owned it. In the beginning, he had a printer that used a ribbon to print to vinyl much like typewriters printed to paper. He had a deep commitment to the community and felt local business organizations were an important affiliation, both to strengthen the community as a whole and to help local businesses thrive. He benefitted from the Buy Local wave and found the community very supportive of his business.

The Zani family purchased Rule Signs in the fall of 2018. Charles and Susan thought it would be a perfect fit for Jake and Tom, who had graduated from college, and wanted to stay in Vermont for their careers. They noticed other RUHS graduates where coming back to the community also. We love knowing and interacting with our community on many levels.




Jake Zani
Art Director

BFA – Animation and Illustration 2017

Jake studied visual and commercial arts at Lyndon State College (now Northern Vermont University at Lyndon) concentrating specifically on animation and illustration for entertainment. To push himself, he designed, and built a 42hp electric motorcycle as his senior project there and developed a love for motorcycles and for building things. He worked as the Parts Manager at Cyclewise Ducati Vermont before purchasing Rule Signs & Graphics with his family. In his spare time, Jake enjoys hiking, painting, and tinkering on his motorcycle.


Charlie has spent the majority of his working career involved in owning and operating various small businesses. He believes that no matter whatever you are doing, satisfaction comes from doing quality work, and providing the best customer service possible. Rule Signs allows us to be creative, constructive, and hopefully a positive force for our community.
Spending time with family and friends
Traveling and visiting new places
Winter sports-no bugs!
A good soup


Raised in Brookfield Vermont, I’ve spent my entire childhood the Randolph community attending Brookfield Elementary school, Randolph middle/high school as well as Vermont Technical College. I’ve spent the last five years attending the University of Maine in Orono, receiving my bachelors degree in Mechanical Engineering Technology in 2017, and working towards a masters in Intermedia Fine Arts in 2018. I decided to come home to work with my family and bring the knowledge I gained at school back to the community that raised me and helped me thrive.


Suzy has had the opportunity to live in many states, but finds none compare to her chosen home of Vermont. She has worked a variety of jobs over the years ranging from  money counter in a safe, to small business owner, to speech pathology assistant at local schools, to project leader for a non-profit, educating people for stable careers and livable wages. She is excited to have received two new shoulders for moving into the future and is looking forward to returning to some past hobbies.